The Love For Fantasy Is The Love For Possibility

If you've been with us for a while, you may or may not remember the Pastel Unicorn Dress we launched late last year; as it was sold out so quickly. We were over the moon with how many of you loved the piece.

In the new capsule we launched 2 new rainbow dresses named Iridiana which means "a rainbow" with Greek origins. 

I started writing this post while listening to a beautiful podcast from NPR on "why girls love horses, unicorns and dolphins?" Not only do I feel enlightened but also brought back some memories. I once dreamt of owning a unicorn, and went through a stage where a horse was all I wanted.

According to Peggy Orenstein, author of Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture. By identifying with these dynamic, strong animals, Orenstein says, "girls are expressing their own power. They're all active, they're all sources of power and motion and transformation."

11-year-old Jennifer Green's bedroom walls are decorated with posters of unicorns. For her, unicorns are magical. They symbolise dreaming and achieving.

"For many young girls, there is a fantasy that someday they will be recognised as the secretly beautiful, magical thing that they are. The unicorn would be attracted to something ineffable about them, secret from the rest of the world."-NPR

"& That maybe the most beautiful part of girlhood," says author Rastogi . "Knowing that you can't actually be all these things — but not being entirely sure."

Perhaps making rainbow pastel unicorn dresses for kiddies is our way of dreaming and fantasising. In our dreamland; we can be cowgirls, princesses, knights or whoever we want to be. We simple hope that these wonderful dresses brightens up you and your little one's day. After all, there will always be rainbow after a storm.



"The Unicorn & Rainbow Dresses"

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